A woman with long dark hair, smiling while looking at her phone, sitting at a marble table with a white handbag and sunglasses in front of her.

Meet Alexis

Ruled by Venus was born from my desire to help ambitious women bring their stories to life through brands and websites that are magnetic, timeless, and deeply personal.

I’ve always been drawn to transformation, the way design, strategy, and storytelling can shift how the world sees you and how you see yourself. My work is about guiding you into that shift and creating a digital presence that feels like an authentic extension of you.

I’d be honored to help you step into that transformation.

Circular text that reads 'The World is Her Oyster and She is The Pearl' on a black background.
A watercolor painting of a scallop shell with beige and brown tones.

Our Philosophy

I don’t believe in quick fixes or one-size-fits-all templates.
I believe in:

  • Intentional design — every color, font, and detail has meaning.

  • Depth over trends — creating brands that remain timeless.

  • Empowerment — helping women step into their next chapter with confidence.

  • Authenticity — because the most magnetic thing you can be is yourself.

The Story Behind the name & Icon

Partially completed jigsaw puzzle depicting what appears to be a detailed painting of the portrait of venus, with some missing pieces and edges.

The Ruled by Venus logo which depicts a woman perched gracefully on a shell, was inspired by Botticelli’s famous painting, The Birth of Venus. In the artwork, Venus emerges from the sea, a symbol of beauty, love, and new beginnings.

For me, this imagery carries a deeper meaning. The shell is a reminder of my favorite quote: “The world is your oyster and you are the pearl.”

Silhouette of a woman sitting inside an open shell, holding an object in her hand.

Just as a pearl is shaped by time, pressure, and transformation, so too is a woman’s journey as she builds her business and steps into her power.

Our tagline, “The world is her oyster and she is the pearl,” reflects this belief: that every woman has within her the strength, beauty, and brilliance to create her own destiny. My work is here to help bring that radiance into the world.

Why I do What I Do

Young woman sitting at table, looking at tablet, wearing black blazer and purple shirt, with cream-colored purse and sunglasses on table, black wall behind her.

I’ve seen how much a strong brand and website can change the way a woman shows up in her business. When your brand truly reflects your vision, it gives you confidence, attracts the right clients, and sets the foundation for growth.

My role is to make that transformation possible—with strategy, design, and intention behind every detail.

OUR SERVICES
A woman sitting on a white wooden chair in a restaurant, smiling at the camera, wearing a black apron with a pizza logo, a black cap, and grey pants. There is a small white table with a flower arrangement on her left, and a sign in the background that reads 'Rutchhell's Delicatessen' with a logo of a woman chef.
A woman sitting on a white wooden chair in front of a beige wood-paneled wall with a green and red sign that reads "Ruthchell's Delicatessen." She is wearing a black apron and cap, smiling at the camera, with a flower arrangement on the left side of the scene.

“I really love my brand logos! It feels so professional, and my customers recognize it right away. It captures my brand perfectly and makes me feel more confident about how I share my business.”

Rutchell N

| Founder of Ruthchell’s Delicatessen - an Italian Restaurant

EXPLORE RUTCHELL'S BRAND

Let’s Create Something Iconic

Your brand is the start of a story only you can tell. Let’s bring it to life together with clarity, impact, and intention.

LET'S BEGIN